Surveys
How to build, perfect, and launch surveys in the Glass platform.
Programming a Survey
The Build Survey workflow is where you’ll design, structure, and customize your survey content inside Glass. This guide walks you through creating a...
Starting from a Template
The Templates feature in Glass helps you reuse, replicate, and scale past work — whether that’s full surveys, individual questions, or recurring lay...
Question Types
The Glass platform currently offers question types that are adaptable to meet all your needs. Question Type The Basics Multiple Choice Select one or m...
Question Writing Best Practices
Writing clear, unbiased, and effective questions is one of the most important parts of building a high-quality survey. The goal is to make sure respon...
Methodologies Supported
A full list of the methodologies in Glass. Methodology DIY-Friendly Possible, but likely requires Hybrid or Full Service Support Notes / Consideratio...
Question Blocks
Question Blocks let you group related questions together to (1) apply logic at the group level and/or (2) randomize or rotate sets of questions for r...
Logos and Images in Surveys
You can include your own custom logos, concepts, or images throughout your survey to make questions more engaging and visually clear for respondents...
Previewing and Link Checking
Once you’ve programmed your survey on the Questions tab, there are a few different ways to preview and test it before launch. At the top right corne...
Sample Sources
When setting up your survey, you have two options for selecting your respondent audience: you can bring your own audience (BYOA) or use Glass’s con...
Targeting Subgroups and Why
Selecting the right audience is just as important as writing the right questions. The groups you target determine the quality, reliability, and useful...
Setting Up Your Audience Profile
To set up your audience, go to the Audience section in the Build Survey area. The page will open on the Audience Profile tab, where you can choo...
How to Launch a Survey
Once your survey is programmed and fully tested, you’re ready to launch. Follow these steps to ensure everything is set up correctly before going live...
How to Monitor Your Surveys
Monitoring your surveys is essential for maintaining a balanced audience and serves as an additional check on survey programming and logic. Follow th...
Quality Control Questions in Surveys
Maintaining high-quality data in your research is critical. Within Glass, you have multiple tools to help ensure respondents are attentive, thoughtful...
Comments
The Comments feature makes it easy to collaborate directly within the Glass platform as you build or review a survey. It’s available on the right s...
Survey Waves
Waves allow you to field the same survey instrument across multiple time periods or audience groups – while maintaining a single, connected survey ...
Building Quotas
Building quotas is essential for maintaining the correct audience balance in your study. In the Glass platform, there are three ways to set up quotas:...
