Methodologies Supported

Methodology

DIY-Friendly 

Possible, but likely requires Hybrid or Full Service Support

Notes / Considerations

Simple Awareness/Attitude Survey

✅

✅

Ideal for beginners; templates often available

Concept Testing

✅

✅

Needs rotation/randomization; often “idea presenter” or monadic-based

MaxDiff (Best-Worst Scaling)

❌

✅

Conjoint (CBC/DCE)

❌

✅ 

Tracking / Wave-Based Studies

✅

✅

Survey may be DIY, but may benefit from Glass’ field management

Path-to-Purchase

✅

✅

Claim/Message Testing

✅

✅

Brand Equity Tracking

✅

✅

Survey may be DIY, but may benefit from Glass’ field management

Pricing Research

✅

✅

Open-End Coding / Text Analysis

⚠️

✅ (in some platforms)

DIY exports possible; self-service with built-in NLP/text analytics if offered