Ways to Review Data
The Data Exports section gives you several options for reviewing, analyzing, and saving your survey results outside of Glass. All export options are available in the Analyze Results tab. Depending on your needs – from quick summaries to full statistical analysis – you can choose the format that best fits your workflow.
Available Export Types
Questionnaire Export (Microsoft Word)
What it includes:
Full survey text
Skip logic
Randomization
Display conditions
Question IDs and types
When to use it:
Record keeping and archiving
Client or internal review of survey content
QA checks during or after fielding
Pro Tip: Save a copy before launch and after final fielding to document any last-minute edits.
Raw Data Export (Excel or CSV)
What it includes:
One row per respondent
One column per question
Actual respondent-level answers
Includes open-end text, coded values, and numeric scores
Metadata such as completion time, source, and duration
When to use it:
Manual data cleaning or inspection
Reviewing open-ended responses
Pulling custom metrics before final reporting
Pro Tip: Use this file to identify low-quality responses by filtering for speeders, straightliners, or nonsense text. See the Raw Data Export Guide for more details.
SPSS File (.sav)
What it includes:
Same respondent-level data as the Raw Data Export
Variable labels, metadata, and data types
Fully structured and coded for use in SPSS, DisplayR, or similar tools
When to use it:
Running advanced analytics (e.g., regression, TURF, segmentation)
External modeling in SPSS, R, or Python
Sharing data with statisticians or academic partners
Pro Tip: Use this version for longitudinal or tracking studies — it maintains consistent variable IDs and works seamlessly with dashboards.
Crosstabs
What it includes:
Summary tables by banner break (e.g., gender, age, region)
Top Box / Bottom Box calculations
Averages, nets, and custom groupings
Optional: statistical testing, significance flags, saved layouts
When to use it:
Comparing responses by key subgroups
Quick topline reporting
Building executive summaries or charts
Pro Tip: Save your Crosstab layout templates and banner sets to quickly replicate across waves or surveys. See the Crosstab Builder Guide for setup details.
